Top tips on growing your finance business through a network

It’s no secret that an increasing number of advisers are going solo following the industry’s post-pandemic boom.

The increase in inflation combined with low interest rates has made the industry more competitive than ever before. As the pool of successful advisers continues to grow, ensuring you and your business stands out to prospective clients is key.

Here are five top tips to help appointed representatives grow their brand through a network:

Identify your target market

When selecting the products and services you will offer to your future clients, it’s really important to have a clear client base in mind.

Many advisers will likely have the same offering as you, so you may choose to differentiate your business by the niche you decide to work with.

You may want to picture your ideal client, considering aspects such as their age range, income, spending habits and affordability.

Sell your USP’s

Without a unique selling point, it can be challenging to stand out from your competitors.

Having a strong USP can position your business in a league of its own, so executing your USP(s) should be at the forefront of everything that you do.

When determining your USP’s, think about why potential clients should choose you over all the other advisers available to them.

At The Cornerstone Network, we offer unrivalled cross-sale opportunities, providing you with a wider range of products and services offering for your clients.

Become an expert

Knowing the ins and outs of your industry is fundamental to any successful business.

Adviser credibility and reliability are the foundations of consumer trust within financial services, so make sure you’re an expert in your field.

Being part of a network helps keep up to date with industry-related news and essential regulatory updates.

Our members get full compliance support from the beginning to keep them up-to-date with the latest regulations or FCA requirements. By doing so, our Independent Financial Advisers can provide their clients with best-practice financial advice.

Utilise technology

The virtual way of working is here to stay, and technology is now playing a much larger role in the advice process.

Accessing products and services at the click of a button is now the expected and meeting client expectations is more technology-focused than ever before.

The use of digital signatures has increased as a result of more advisers working remotely since the pandemic. Whether you are client-facing, work remotely or have a hybrid working schedule, using technology such as e-sign can speed up your processing time and increase client satisfaction.

For adviser’s who are carrying out more of their work online, ensuring your clients feel connected to you personally is really important. Make the most of social media platforms such as LinkedIn, Facebook and Twitter to connect with your client base and encourage client reviews.

Think beyond today

To ensure your success is sustainable, you’ll need to have a long-term strategy.

Consider your goals, the steps you’ll need to take to achieve them and the resources you’ll require.

As we have seen with the pandemic, flexibility and adaptability play a key role when the unexpected happens. Think about your contingency plans and how you could implement these should you need to.

You’ll need to be committed to your business goals, so make sure they align with your personal ambitions.

At The Cornerstone Network, we’re committed to helping you grow your business and offer advice and support with everything from recruitment to compliance. We get to know you and your business to support you through your various periods of growth and any obstacles you may face.

Growing your brand in a competitive industry can be challenging, but our dedicated team are here to help.

If you’re looking to grow your finance business through The Cornerstone Network, don’t hesitate to get in touch through our contact form or call us on 02921 660 550.